What Is Marketing Strategy? – Digishy

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According to Digishy: A marketing strategy is a business’s general plan for contacting people and transforming them into clients of the product or service that the business gives. The marketing strategy of an organization contains the organization’s incentive, key marketing messages, data on the target client and other high-level components. The marketing strategy advises the marketing plan, which is a document that spreads out the types and timing of marketing activities. An organization’s marketing strategy should have a more extended life expectancy than any individual marketing plan as the strategy is the place the offer and the key components of an organization’s image live. These things in a perfect world don’t move especially after some time…Continue Reading

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